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PAY PER CLICK MANAGEMENT

We all have seen the search results that appear on Google above and beside regular search results, but how do they get there? Companies pay Google on what is described as a “pay per click” basis to appear in this extremely visible position when certain words are searched on Google. This means that you pay Google a predetermined amount every time someone clicks on your link.

Pay per click advertising on Google can be an incredibly useful tool for driving traffic to your company website. Gilmedia applies its experience in search engine optimization to ensure that you are getting the most out of your Google pay per click advertisements. When you trust Gilmedia to manage your pay per click advertising, you can be confident your company’s website is garnering the greatest amount of relevant traffic for the smallest amount of money.

HOW DOES IT WORK?

When a company invests in pay per click advertising on Google, it sets a predetermined budget and chooses the keywords it wishes to target. As one might imagine, more desirable keywords may cost more money. For example, a company that sells light bulbs in Toronto may choose to target the words “light bulbs Toronto” and set a budget of $500. If Google charges ten cents per click, the company’s ad would cease to appear after 5,000 people clicked on it. But what budget is appropriate and which keywords should be targeted in order to get the best results? That’s where Gilmedia comes in.

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PAY LESS PER CLICK

Gilmedia’s experience with pay per click Google advertising allows your company to get more out of your advertising budget. By applying search engine optimization to your website and choosing to target appropriate keywords on Google, Gilmedia ensures that your company gets as many clicks as possible for its advertising budget. This means your company may be paying less than its competitors to garner more clicks when relative keywords are searched on Google.

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THE BOTTOM LINE

Any business owner knows that the first step to increasing sales is getting customers in the door. In the online world, this means driving customers to your company’s website. Pay per click advertising is yet another method of drawing customers to your website and ultimately improving sales.

Gilmedia ensures that you are getting the greatest amount of relevant traffic with your pay per click advertising budget. We work with you to determine an appropriate pay per click advertising budget and then we carefully maximize the number of clicks you receive for that budget by optimizing your website and choosing the best possible keywords to target.

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MANAGING CLICKS

Let Gilmedia help you make the most of your advertising budget, while getting the word out about your company in the most effective way possible. Our talented team of professionals are well versed in creating targeted, efficient campaigns. Contact us today to learn more.

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