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BRANDING

Branding is that intangible thing that causes customers to form an attachment with your company. Building a strong brand identity is integral to achieve success in today’s crowded marketplace. Strong branding is often enough to make a customer choose your company over a competitor despite similar product or service offerings and identical price points. Creating a strong brand image that resonates with customers is a difficult task that, when done correctly, can translate to exponential growth for your company.

Gilmedia is remarkably adept at creating strong, cohesive branding for any company, regardless of its industry. We understand that the key to effective branding is coming up with a core message or idea and instilling that message across all aspects of your company. The tricky part of branding is taking something intangible, like an idea or a feeling you want your customers to associate with your company, and turning it into tangibles, like a website, a logo and text. Gilmedia specializes in the delicate nuances that come with something as powerful and complex as branding.

THINK OF YOUR FAVOURITE BRANDS

What is it about your favourite brands that continuously draws you to them? Maybe you associate a sense of nostalgia with a certain company or maybe it instills in you a sense of comfort. Why does that brand make you feel that way? It seems unlikely that a dishwashing detergent, for example, can illicit such a strong reaction from its consumers, but somehow when you think about certain brands that is precisely what happens. Gilmedia strives to create similarly strong associations between consumers and your company.

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A STRONG MESSAGE

The key to branding is coming up with a core idea or message and maintaining that message throughout all materials that relate to your company. That message comes through in everything from your company’s logo to its slogan, your company’s Tweets and the font it uses on its letterheads. Gilmedia is adept at successfully instilling that core idea into all these tangible aspects of your brand.

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MAINTAINING YOUR BRAND

Building and maintaining a brand identity for your company does not stop at simply putting all the elements in place. Branding a business is an ongoing process. This means that your company’s emails, blog posts and any other aspects of your company customers have the opportunity to experience must all relate back to your company’s brand.

In addition to putting all the pieces in place to develop a strong brand for your company, Gilmedia will help you continuously strengthen the branding of your company. There is no question that strong branding is something that can tip the balance from a good business to a great business. Gilmedia ensures your company reaps all the benefits of a great brand image.

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BETTER BRANDING

Let Gilmedia help your company create a unique brand identity. There is something truly satisfying about watching all the elements of a successful business come together into something that is more than the sum of its parts. Effective branding is the key to out-running the competition and turning up the volume on sales. Contact us to learn more.

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